Activities are a powerful way to deepen engagement, encourage networking, and create lasting memories. Whether part of the agenda or offered as optional add-ons, well-planned activities enrich the attendee experience and help differentiate your event from the rest.
Understanding your attendees will help you select the right type of activity. Pick a couple of archetype attendees and choose activities you know they would enjoy.
• Start with your attendee personas—what would a first-timer, a VIP, or a spouse guest most enjoy? Plan for variety.
• Incorporate at least one activity that aligns with the conference theme or local culture to create a unique touchpoint.
• Add buffer time for transportation and weather considerations for outdoor or offsite excursions.
• Always have participants sign waivers for any physical or high-risk activities, and confirm your insurance covers them.
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