Marketing Your Event


With shrinking educational budgets, less personal time, and more and more training opportunities available to attendees, conference managers need to have a sophisticated, quantifiable approach to marketing their meetings.

Outline Marketing Strategy:

Review last year’s strategy and determine what worked and what did not

Outline marketing goals and objectives

Determine audience including attendees and sponsors

Outline types of promotions to be used:

Implement Marketing Strategy:

Graphics & Printing

Research and select graphic designer

Solicit bids from printers

Select printer and share marketing print schedule

Create logo based on theme

Determine how logo/theme will be woven throughout materials:

Mailing List & Fulfillment
Brochures & Mail Pieces

Sponsor mail piece:

Initial Attendee Mailing (email blast):

Include Critical Information:

Proof and print initial mailing (email)

Send initial mailing (email)

Attendee mailer/brochure:

Include Critical Information:

Tentative Agenda:

Lodging information

Airline reservations

Car rental information

Other ground transportation

Website and Conference Blog:
Social Media:
Public Relations: 

Controlling Your Marketing Costs:

Tips and Tricks

You don't have to cover every type of marketing in your plan. Focus on the outlets that your attendees engage with the most.

Stay in the know

Interested in learning more?

Give us a shout and we’d love to help!

Contact Us