A well-structured agenda can be the difference between an average event and a great one. Your agenda sets the tone, maximizes audience engagement, and helps boost attendance. Use this guide to build a thoughtful, strategic agenda that reflects your goals and delivers value to every attendee.
Build in adequate time pre and post event for set up, move in and tear down times
Typically, you will create a tentative agenda for your initial marketing pieces and/or web site. Then you will gradually fine-tune the agenda over the planning period. Be sure to advertise your agenda in as many places as possible to gain the greatest exposure.
(Note: Consider printing both a detailed agenda, as well as an "Agenda at a Glance" which solely outlines dates, times, titles and locations.)
If your venue moves between locations/regions think about ways to incorporate the local flavor to your conference
• Don’t schedule your marquee event for the last day—attendance often drops off early.
• Build in enough setup and teardown time between sessions, especially for complex A/V or room resets.
• When hosting in new cities, incorporate local culture, speakers, or experiences to make each event feel unique and memorable.
• Always keep a versioned copy of your agenda to track updates and help manage marketing timelines and printed materials.
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