A successful event doesn’t just look good—it sounds good too. Your attendees need to clearly see the presentation, hear the speakers, and connect with the content. That’s where audio/visual (AV) planning comes in. From pre-event preparation and AV RFPs to onsite execution and post-event wrap-up, this guide walks you through every step of effective AV management. Learn how to budget for AV, streamline production across sessions, manage labor efficiently, and evaluate your AV partner’s performance. With clear checklists, planning tips, and vendor insights, you’ll be ready to deliver a flawless AV experience that enhances your entire event—from general sessions to breakouts.
Determine your anticipated audiovisual budget (be careful not to underestimate - AV is typically one of the largest items in an event budget!).
Outline overall agenda.
Assign each session to a room, if possible.
Denote sessions that have audiovisual needs.
Outline needs for each session.
Focus on meeting space efficiency, which saves money on audiovisual equipment.
Denote rooms that will have more complicated AV needs, and may require a technician to be onsite throughout the session (labor is the largest part of an audiovisual contract).
Outline each General Session (GS):
Compile all the above AV needs into a Request for Proposal (RFP) - be sure to include set up days in your calculations.
As you review your proposals, consider the following:
Obtain a contract that includes all items listed in your RFP and ensure that the pricing is the same.
Obtain a list of individual item pricing, which makes you aware of the cost of additions.
Sign your contract and schedule a meeting with your vendor.
Ask the vendor to outline a process and schedule for updating equipment and labor.
Send your vendor a full schedule of when each meeting room is available for set up when they arrive onsite.
Schedule a full audiovisual review with your vendor before set up begins. Review every room and each set up, day by day at this time.
Pull any updates, additions, changes into a separate document for easy tracking.
Walk any meeting rooms that include tricky set ups or are not yet fully planned.
Check each room set for audiovisual equipment and operator, at least one hour prior to the start, every day.
Create and review a “Show Flow” document for sessions that have more involved programming, including:
Schedule a daily meeting with your audiovisual team to discuss changes, challenges, overall assignments and labor.
Keep a running tally of additions and costs, in order to maintain budget awareness and control.
Schedule a meeting with the vendor to review the event: go over the good, the bad and the ugly. Make notes for future years.
Review all changes and additions that were made onsite so there will not be any surprises in your invoice.
Request a final invoice by a certain date - generally a week to ten days post-event.
Review the invoice very carefully, check all charges and amounts to make sure everything is correct.
Pay the invoice.
Start planning early.
• Don’t underestimate your AV budget—labor and tech are often among the largest line items.
• Include setup and rehearsal times in your AV RFP to avoid hidden labor costs.
• Always get line-item pricing in your AV contract to track overages and additions easily.
• Schedule a daily AV huddle to review changes, troubleshoot issues, and align on the show flow.
• For high-production sessions, create a detailed “Show Flow” document with timing, cues, and speaker transitions.
• Walk every room 60 minutes before go-time to ensure AV is set and supported.
• Keep a running log of onsite AV changes so your final invoice doesn’t surprise you.
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