A virtual event is an event that takes place online rather than in a physical location. It uses digital platforms and tools to bring people together in real time or on demand, allowing them to engage, learn, network, and share experiences—no matter where they are in the world.
Virtual events have become increasingly popular due to their convenience, accessibility, and cost-effectiveness. They range from simple webinars and online meetings to complex multi-day conferences and expos with live streaming, breakout sessions, and virtual booths.
There’s no physical venue. Attendees log in from computers or mobile devices to access content and participate in sessions, workshops, or networking activities.
Virtual events rely on event platforms, streaming tools, and collaboration software. Popular platforms include Zoom, Hopin, Microsoft Teams, Webex, and custom-built solutions that offer advanced features like chat, Q&A, polls, and analytics.
Virtual events break down geographic barriers, making it easier to reach a global audience without the need for travel, accommodations, or venue costs. This makes them especially appealing to organizations with dispersed teams or international followers.
Because there are fewer logistical expenses (no venue, food, signage, or travel), virtual events can be more affordable and scalable. Whether you’re hosting 50 people or 5,000, you can adjust the format to suit your needs.
• Webinars: Educational sessions or presentations delivered online, usually with a single speaker or panel.
• Virtual Conferences: Multi-session events with keynotes, breakout rooms, and sponsor showcases, often mimicking in-person conferences.
• Online Workshops or Training: Interactive, hands-on sessions focused on skill development or knowledge sharing.
• Virtual Trade Shows or Expos: Online exhibitions where attendees can visit virtual booths, engage with sponsors, and download resources.
• Virtual Networking Events: Meetups or discussion-based gatherings where participants connect and interact in structured or informal formats.
• Convenience: Attendees can join from anywhere with internet access.
• Flexibility: Sessions can be recorded and made available on demand for those in different time zones or with scheduling conflicts.
• Data and Analytics: Organizers can track participation, engagement, and session popularity in real time.
• Increased Reach: Removing physical limitations means more people can attend, increasing exposure and inclusivity.
While virtual events offer many benefits, they also come with challenges:
• Engagement: Keeping attendees interested and active without the energy of a live audience requires interactive tools and thoughtful content.
• Tech Glitches: Internet connectivity, audio/video quality, and platform issues can disrupt the experience.
• Networking: Replacing face-to-face conversations with digital alternatives isn’t always as effective or natural.
A virtual event is a digitally-hosted gathering that connects people online to share content, interact, and build community. With the right tools and planning, virtual events can be just as impactful—and in some cases even more efficient—than traditional in-person events. Whether used alone or as part of a hybrid strategy, virtual events have become a cornerstone of modern event planning.
Use our booking tool to set up a convenient time to chat with one of our experienced event experts.
Schedule Event Strategy CallGive us more detail about your event, needs, and expectations so we can help craft a custom event quote.
Meet Our Team
Review your strategy, ask questions, and make sure it is the perfect fit for your event needs and budget.
Get Started
