Case Study: Powering the Future of Connectivity at Connect (X)

Event: Connect (X)

Location: Chicago, IL

Dates: May 12–14, 2025

Client: The Wireless Infrastructure Association

Executivevents Services: Badgr digital badging, Trackr session tracking, Fetch lead retrieval

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Overview

Connect (X) is where innovation meets infrastructure. Held in Chicago from May 12–14, 2025, this premier industry event brought together the brightest minds shaping the future of smart cities, next-generation wireless, IoT, and emerging connectivity solutions. As the conversation shifted from what’s now to what’s next, the Executivevents team was proud to support the digital backbone of this highly anticipated event with our suite of integrated event tech solutions: Badgr, Trackr, and Fetch.

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Goals and Challenges

Connect (X) is more than a trade show—it’s a high-stakes arena where the future of global connectivity is discussed, demonstrated, and decided. For the 2025 edition, the organizing team needed a seamless attendee experience, real-time session tracking, and smart lead retrieval that empowered both exhibitors and attendees.

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Executivevents was tasked with:

• Providing Badgr, a digital badging solution to streamline check-in and access

• Deploying Trackr, our session scanning and session attendance analytics tool

• Activating Fetch, our intuitive lead retrieval platform for exhibitors

Our objective: deliver a zero-hiccup event tech experience and set the foundation for deeper data insights and smoother user journeys throughout the event.

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Execution

Our onsite team arrived early to oversee setup and integrity testing of all systems. With hundreds of exhibitors and thousands of attendees expected, precision was non-negotiable.

“Set up, integrity testing, and Trackr testing went really well!”

— Executivevents Onsite Team Member

One unexpected curveball emerged during tech setup: the venue’s network defaulted to a static IP setup. This could have disrupted our scanning systems and connectivity. Fortunately, our team was alert. With swift collaboration between our onsite technician and Andres from EliTech, the issue was diagnosed and resolved within minutes by switching to a dynamic IP. The seamless recovery kept the client calm and confident.

“The internet was dropped as static IP, but Andres let me know right away and we were able to have the client switch to dynamic IP and get everything set up and connected!”

This quick pivot was a testament to our proactive communication, technical readiness, and collaborative vendor relationships.

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Tech in Action

Badgr – Smarter Badging

From the moment attendees stepped onsite, Badgr delivered fast, reliable, and professional check-ins. With scannable badges integrated into the full tech ecosystem, attendees could easily access sessions, and exhibitors could scan badge codes to collect leads. Event staff appreciated the intuitive setup and backend simplicity that reduced training time and tech troubleshooting to near-zero.

Trackr – Precision Attendance Analytics

Trackr enabled real-time session scanning at every breakout and keynote. Beyond simply knowing who attended which session, the Connect (X) team now has access to data around session popularity, traffic flow, and dwell time—insights that will inform future programming and capacity planning.

A key takeaway for future events: having a dedicated Trackr tech onsite enhanced the service quality significantly. Based on this experience, our team recommends offering Trackr-specific support staff as an added service tier going forward.

“Very glad we had the additional support this year for Trackr/Fetch—but I feel like this could be an additional role we officially add!”

Fetch – Lead Retrieval That Works

Exhibitors used Fetch to capture high-value leads via badge scans, complete with notes, qualifiers, and instant exports. The simple UI, reliable hardware, and smooth integration with Badgr gave exhibitors confidence they weren’t missing out on potential business.

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The Executivevents Difference

What set Executivevents apart in this high-tech, high-pressure environment?

• Collaboration: Our internal team and on-the-ground staff worked in lockstep with the client and third-party tech vendors to ensure smooth execution.

• Proactivity: We identified and resolved technical issues before they became client-facing problems.

• Client Relationship Management: Our team was heavily involved in helping the client tie up loose ends, anticipate needs, and stay organized.

“Client managing and tying up loose ends—that’s where I really shined!”

The Connect (X) team appreciated our holistic support—from pre-event prep through post-event wrap-up.

“The whole team has been working hard and diligently to make sure Connect X is a success. The onsite team is ready to crush—but we couldn’t have done it without the endless support from the rest of the EE team!”

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Key Takeaways and Learnings

Every event teaches us something new. At Connect (X), we walked away with a few actionable insights:

• Invest in role-specific technical support. Adding a dedicated Trackr technician helped maximize usage and ensure flawless performance.

• Flexibility is essential. Quick network troubleshooting prevented what could have been a cascading issue across systems.

• Integration is king. Our tightly integrated software ecosystem (Badgr, Trackr, Fetch) provided a seamless, professional experience for everyone involved.

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Final Thoughts

Connect (X) 2025 was a showcase of not only emerging connectivity trends—but also the power of strategic event technology. Executivevents was proud to play a supporting role in the success of this forward-thinking event. With our scalable software and a dedicated, experienced team, we continue to deliver high-impact experiences that delight attendees and give organizers real, usable data.

Looking to elevate your next event with proven tech and a team that feels like an extension of your own? Let’s talk.

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